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SAUDI NATIONAL DAY 2022 I BSF
Project Type
Campaign
Date
2022
Location
Saudi Arabia, Riyadh
Company
UBRAND Advertising Agency
Overview
To commemorate Saudi National Day, BSF sought to create a campaign that aligned with its core values and the nation's rich heritage. The concept centered around the idea that the true wealth of the nation lies in its people, not solely its natural resources. We aimed to celebrate the generations of hardworking individuals who have contributed to Saudi Arabia's progress and to inspire future generations.
Role
As the art director, I was responsible for developing a visual language that captured the essence of Saudi culture. I created a distinctive pattern inspired by traditional Saudi motifs and applied it to the bank's emblem. This design served as the foundation for the overall campaign aesthetic, influencing the look and feel of both the television commercial and static visuals.
