Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Saudi Esports I Saudi Founding Day
Project Type
Campaign
Date
2025
Location
Saudi Arabia, Riyadh
Company
UBRAND Advertising Agency
Overview
To celebrate Saudi Founding Day, we wanted to create something unique that represents Saudi esports, even though the industry didn’t exist at the time of the founding. So, we came up with a nostalgic concept—showcasing the evolution of games since the founding day. But how? Through game sounds. The familiar sounds played on TVs sparked nostalgia, bringing back cherished memories for the audience.
My Role
As the Art Director for this project, I chose to showcase esports through a blend of footage and illustrations. Why? Because our target audience—teenagers to young adults in their 30s—is naturally drawn to vibrant colors and dynamic visuals. To enhance this, I created distinct illustrations for each category, blending real-life elements with artistic interpretations to bring the games to life. Additionally, I integrated the campaign with TVC to ensure a consistent, immersive, and engaging experience.
