Al mosafer Offer

Overview

We started out with a small summer project, but it was so popular we kept it going for two more summers with no spending limit! The campaign was a huge hit because it had a great idea and we executed it really well.


My Role

As the creative lead, I came up with the main idea for the campaign and made sure it looked and felt amazing. I thought luggage would be perfect because it represents travel and really connected with our audience, so I created a bunch of cool ideas based on that.